Zillow
Category
Real Estate, Technology – Property Listings, Rentals, Buying, Selling, Mortgage Services
Key competitors
Realtor.com, Redfin, Trulia, Opendoor
Tagline
Find your way home.
Owner of the brand
Zillow Group, Inc.
Brand Strategy Analysis
Brand Essence
Empowering people to make smarter real estate decisions through innovative technology.
Brand Values
Transparency, convenience, trust, innovation, community.
Brand Character
Helpful, innovative, transparent, user-friendly, reliable.
Dominating Archetype
The Caregiver
Official
Brand Statement
Zillow’s mission is to give people the tools and information they need to make better real estate decisions. We provide a seamless online platform that connects home buyers, sellers, and renters with real estate professionals and market insights. Our goal is to simplify the complexities of real estate by bringing transparency, trust, and innovation to the industry.
Brand
Evidence
Founded in 2006 by Rich Barton and Lloyd Frink, Zillow revolutionized the real estate market by providing a free, easily accessible database of property listings, home values (Zestimate), and other real estate services. Zillow’s platform allows users to explore homes, view market trends, and connect with agents, simplifying what was once a complicated process.
Zillow’s brand strategy focuses on providing users with the most up-to-date, accurate, and easy-to-navigate real estate data. The platform’s features like the Zestimate and user-generated reviews create a more transparent and informed market for consumers.
Most
Important Campaigns
- “Zillow Offers” (2020)
- “Find a Better Way Home” (2022)
- “Zillow Home Loans” (2021)
- “Home on Your Own Terms” (2018)
- “Zillow Instant Offers” (2017)
