Nike
Category
Sportswear, Athletic Equipment, Footwear
Key competitors
Adidas, Under Armour, Puma, Reebok
Tagline
Just Do It
Owner of the brand
Nike, Inc.
Brand Strategy Analysis
Brand Essence
Inspiration and innovation for every athlete.
Brand Values
Performance, inspiration, equality, empowerment, authenticity.
Brand Character
Energetic, bold, aspirational, empowering, rebellious, relentless.
Dominating Archetype
The Hero
Official
Brand Statement
Nike believes in the power of sport to move the world. We create innovative products and experiences that help athletes of all levels achieve their best. From footwear to apparel and accessories, we inspire confidence through sport by pushing the limits of performance and design.
Brand
Evidence
Nike is a globally recognized leader in athletic apparel and footwear, with a loyal customer base built on the principle of “Just Do It.” Founded in 1964 by Bill Bowerman and Phil Knight, Nike has become synonymous with athletic performance and style. The iconic “Swoosh” logo and the “Just Do It” slogan have cemented Nike as a leading force in global culture.
Nike’s marketing is about empowerment, showcasing athletes pushing their limits, striving for greatness, and defying obstacles. The brand uses athletes like Michael Jordan, Serena Williams, and LeBron James to embody these values and make Nike synonymous with greatness.
Most
Important Campaigns
- “Dream Crazier” (2019)
- “You Can’t Stop Us” (2020)
- “Just Do It – 30th Anniversary” (2018)
- “Nike Training” (2014)
- “Equality” (2017)
